We make
measurement
machines

to help 7- to 8-figure online businesses unlock the power of data to make intelligent decisions and solve complex business challenges.
Learn how we do it
Ahmad Kanani
Founder & Head of Analytics

Featured on:

Unlock the power of data to make intelligent decisions.

Need reliable data to make intelligent business decisions?

Imagine having an automated reporting engine that works 24/7: One that pulls data from all your marketing and analytics tools and provides answers to your burning questions and insight you can act on to run, optimize, and grow your online business.

We create such systems. We design and build bespoke data pipelines and reporting engines according to your unique data and business needs. 

Our done-for-you turn-key solution covers from A to Z: Situation analysis, requirement gathering, measurement planning, tracking implementation, data collection & processing, custom data pipelines, and automated reporting dashboards, plus monitoring and maintenance of such system as your business grows.

In 2019, we collected, processed, analyzed, and reported on more than 230 million user interactions and close to $1 Billion in combined annual revenue for our clients.

It's the only thing we do, and we do it really well.

Apply to work with us

Our Methodology

We follow a proven framework to build a custom solution for your data and reporting needs.

1.

Strategy and Planning

We spend time to review and understand your technology stack, current analytics setup, data & reporting needs, and business goals. We will then prepare a roadmap on how to get the most out of data to support your business goals.

2.

Data Collection

We collect user behaviour and conversion data from your web properties and extract and combine data from all your marketing and analytics tools. We can extract data from any tool that provides a properly documented API.

3.

Data Processing

We clean, normalize, and transform all collected data to create a central source of fresh, clean, trustworthy, and relevant data that is suitable for storage, analysis, activation, and reporting.

4.

Reporting, Activation, and Analysis

Having access to fresh, clean data, we will create reporting dashboards that answer questions, activate data in the form of custom audiences, and help you analyze data to uncover hidden insight.

We collect data from

and many more...

Our Core Toolbox.

We use powerful tools that grow with you as your business grows.

Web Analytics & Attribution
Google Analytics

We use GA to track traffic sources, user behavior, goal conversions, and eCommerce, and to measure campaign performance and create attribution models to understand the true ROI of different channels and marketing activities.

Tag Management & Monitoring
Google Tag Manager

We use GTM to monitor user engagement and conversions and report data to different tools & platforms. It allows deployment and manage analytics and marketing tags in a secure, flexible, and easy to maintain environment, with minimum reliance on IT or tech support.

Data Visualization & Custom Reports
Google Data Studio

We use GDS to create visual reports and custom dashboards to provide your teams and stakeholders with the insight they need for their day-to-day decision making. Data Studio reports can be accessed from any browser, or emailed at scheduled intervals.

A/B Testing & Personalization
Google Optimize

We use Optimize to run A/B and split tests and create personalized website experiments for different audience segments. Thanks to its seamless integration with Google Analytics, you can access behavioral data and better interpret experiment results.

Search and Display Ads
Google Ads

Although we don't run ads, we will help you monitor and report on your campaigns running on Google Search and Display Network. By linking Google Ads and Google Analytics you can access extra insight into your campaigns, and create and sync advanced audiences for remarketing purposes.

Data Transformation & Warehousing
Google Big Query

When Spreadsheets hit their limits, it's time to use Google's blazing fast, fully managed, petabyte-scale data warehouse to unlock advanced data processing, analysis, machine learning, and reporting capabilities for your business. We use Big Query to import and combine all your online and offline data from different tools.

Although we understand online business, digital marketing, and conversion optimization,
we have chosen to purely focus on analytics.

Our mission is to help ambitious online businesses use better data to accelerate growth and dominate their market.

In 2019, our clients trusted us to collect, process, report, and analyze data for more than 230 million user interactions and close to $1 Billion in combined annual revenue.

Ahmad Kanani
Founder & Head of Analytics

Services

Here are the different ways you can engage our services.

Dedicated Measurement Management

This is an ongoing monthly retainer service designed for 7- to 8-figure online business looking for a long-term partner to manage all their data and reporting needs, in which we'll take on the role of your outsourced analytics department to manage all your measurement needs from A to Z.

Learn more and apply

Analytics Consultation

Book a 30 minutes or an hour long consultation session with Ahmad to discuss the analytics challenges you're facing, your measurement strategy, or troubleshoot your Google Analytics, Tag Manager, or Data Studio implementation on a Zoom call.

We help high performers
accelerate growth.

15+

growing 7- and 8-figure online businesses work with us to setup, manage, and maintain their analytics and reporting infrastructure.

$1 Billion

in annual client revenue are trusted with the systems we create to collect, process, report, and analyze data.

>230 Million

meaningful user actions are tracked through our analytics setups each year.

You're in good company!

Read what these brilliant people say about us.

“Ahmad has demonstrated his amazing analytics skills with a rare combination of business savvy and analytics savvy which makes his professional impact unique.”
Avinash Kaushik
Digital Marketing Evangelist, Google
Chris Mercer
Measurement Marketing Expert, Trainer, & Speaker
Measurementmarketing.io
Ahmad is detailed, technical, and constantly upgrading his skills. He’s got the skill set to plan out a measurement strategy, build the implementation, and create reporting structures that both answer meaningful questions as well as predict future results.

If you have a chance to work with Ahmad… take it!
Josh Forte
Online Channel Manager
Comporium
Ahmad is clearly one of the smartest users of Google Tag Manager, Analytics and Data Studio I have ever come across.

My team and I were stuck for a month trying to report very important site data that our C-suite needed and I just couldn't get my setup right.

Then, thank goodness Ahmad was there to help. He suggested a new approach to accommodate the very specific solution we needed and it absolutely worked!

That report is now the most circulated report among our executives.... It's for our Knowledge Base performance. Without it we would not have been able to expose the glaring issues of how bad our content was performing, and would not have had the engagement from the top level to fix it.

I only regretted not reaching out to him sooner. In addition to his data prowess, he is professional and kind. He will certainly be a great asset for any Analytics challenges you have. I can’t recommend him highly enough.
Scott Reid
Ahmad has a highly unique combination of skillsets that transcends the vast majority of analytics-oriented professionals.

The experience he draws upon when troubleshooting complex issues is extremely valuable when it comes to determining logical solutions, quickly.

He and the Measure team are true professionals and a pleasure to work with.

When I ask a question they get me the answer - quickly and accurately.

That’s what good support is all about!
Fred Pike
COO & Web Analytics Expert
Northwoodsoft.com
Ahmad is one of the smartest analysts I know in the Google Analytics / Tag Manager / E-commerce world. He’s an active practitioner and has real-world, hard-won knowledge.

I’ve been struck by the intelligence reflected in his questions, and the experience reflected in his answers.

I consider him one of the best practitioners I know.
John Smutniak
Measurement Marketing Expert
Ahmad and his team of analytics experts are the secret sauce for those who want to know their numbers and help their clients do the same.

Instead of wasting time and energy trying to wade through dozens of blog posts and articles to implement or troubleshoot something - whether it is setting up a complex pixel framework, or a quick look to diagnose what’s causing an issue - I let the them take care of it professionally and it has worked for me.
Ryan Levander
Digital Marketing Strategist & Analyst
Elevatedconversions.com
If you’re looking for a measurement marketing expert look no further than Ahmad.

Ahmad has helped me with advanced tracking scenarios for clients where I didn’t have the time to do it myself and it would’ve taken me a lot longer than it took him. He is the one I go to when I have complicated tracking questions.

There are very few people that are at that top-level like Ahmad and I’m a strong advocate for his skill level with Google Analytics, Tag Manager, and Google Data Studio.
Giles Thomas
Founder & Growth Consultant
AcquireConvert, Whole Design Studios
Wholedesignstudios.com
Ahmad has a rare & deep knowledge of analytics. His attention to detail coupled with his understanding of tooling can help any business find profit through data.
Chris Mattok
CEO, FlowMotion Agency
Flowmotioninc.com
It took many years (and dollars) for me to find the right analytics partner and I’m grateful to say that’s Ahmad at Siavak. I approached him with big projects and sophisticated plans and he’s exceeded my expectations.

Ahmad has a strong balance of business and technical knowledge — but none of that makes any difference without exceptional communication and consistent follow through — which has been my experience with him since day one.
Chris Koehl
Digital Marketing Professional,
ChrisKoehl.com
I’ve been working with Ahmad now for the past few years. When it comes to marketing analytics and problem-solving... I would highly recommend Ahmad and his team.

He’s one of the few people I’ve worked with - over my 20-year career as a digital marketing professional - that really knows his stuff.

He’s always in the lab coming up with really cool ways to track and report data. He’s kinda like the mad-scientist of analytics. If you’re looking for someone to run your analytics systems, from A to Z, then look no further.
Natasha Vorompiova
Systemsrock
Systemsrock.com
Ahmad helped me to take my understanding of Google Analytics, Google Tag Manager, and Google Data Studio to a whole new level!

The nuances and tricks that I discovered with Ahmad’s guidance allowed me to optimize my tracking implementations and make my dashboards infinitely more valuable for my clients.

We zeroed in on exact questions I needed answers to, which led to fast and solid progress I was looking for.
Rita Barry
Principal Rita Barry & Co.
Ritabarry.co
Whenever our team runs into an analytics or tagging implementation issues that we can’t iron out in-house or don't have the time to deal with, Ahmad and his team are our first call.

They're responsive, smart as they come, and are efficient in taking care of any sort of analytics challenge.
Joe Martin
Director of Product, ExTix Event Ticketing
EzTix.com
We needed help verifying we had clean data and before we could start testing and that things were set up correctly. Ahmad was able to help us verify data and provide us with the direction to improve our system.

We’ve continued to work with him since to help us understand new tests to run and analyze our data. This relationship is going to continue! The man is invaluable.
Simon Connor
Founder, FEmarketing Agency
Femarketing.co.uk
In all the years that Ahmad has worked with my agency, he has always, without fail, was able to help with every analytics challenge regarding Google Analytics, Tag Manager, and Data Studio

I am continually astounded by his technical knowledge of Analytics and his ability to figure out the most complex Analytics, Tag Manager and Data Studio issues.

As an agency owner it's great having Ahmad and the his team in my corner - a team I can rely on when a client has a technical issue that requires serious expertise to get resolved.
Quinn Zeda
Founder, Zeda Labs
Zedalabs.com
Ahmad is a great asset to our team. He and his team have been able to work through tough analytics problems, create solutions, and ensure everything is tracking perfectly.